دانلود مقاله ISI انگلیسی شماره 102125
کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
102125 2018 16 صفحه PDF سفارش دهید 16182 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
What drives home market advantage?
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of International Economics, Volume 110, January 2018, Pages 135-150

پیش نمایش مقاله
پیش نمایش مقاله

چکیده انگلیسی

In the automobile industry, as in many tradable goods markets, firms usually earn their highest market share within their domestic market. The goal of this paper is to disentangle the supply- and demand-driven sources of this home market advantage. While trade costs, foreign production costs, and taste heterogeneity all matter for market outcomes, we find that a preference for home brands is the single most important driver of home market advantage—even after controlling for brand histories and dealer networks. Furthermore, we also find that consumers favor domestically producing brands even if these brands originated from a foreign country. Therefore, our results suggest a novel demand effect of FDI: Establishing local production increases demand for the brand even in the absence of any cost savings.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.