دانلود مقاله ISI انگلیسی شماره 102765
کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
102765 2017 13 صفحه PDF سفارش دهید 9808 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Product diversification and property performance in the urban lodging market: The relationship and its moderators
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Tourism Management, Volume 59, April 2017, Pages 363-375

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پیش نمایش مقاله

چکیده انگلیسی

In this study, we investigate the relationship between product diversification and hotel property performance as well as the moderators of this relationship in the urban lodging market. Using stochastic frontier analysis with panel data, we calibrate the efficiency scores of 377 urban hotels in Beijing from 1994 to 2005. We then investigate the impact of product diversification on performance as measured by efficiency score. Results from panel data models indicate that the degree of product diversification exhibits a positive relationship with hotel performance. Hotel location, diversification expansion rate, and foreign ownership/operation are found to be significant moderating factors determining the effect of product diversification. Specifically, hotels that (a) are located farther from the city center, (b) expand diversification more slowly, and (c) are domestically owned are more likely to leverage the benefits stemming from product diversification. We provide a series of practical evaluation modules to help hoteliers improve performance.

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پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.