دانلود مقاله ISI انگلیسی شماره 13571
عنوان فارسی مقاله

توسعه و بازاریابی خدمات ثبت اختراع اطلاعات برای شرکت های کوچک و متوسط ​​(SME ها) بیرمنگام، انگلستان

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
13571 2000 4 صفحه PDF سفارش دهید محاسبه نشده
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عنوان انگلیسی
Developing and marketing patent information services to small and medium enterprises (SMEs) in Birmingham, UK
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : World Patent Information, Volume 22, Issue 4, December 2000, Pages 325–328

کلمات کلیدی
- کتابخانه منطقه ای - شرکتهای کوچک و متوسط - سرمایه گذاری - تحقیقات بازار - خدمات جامع - بازاریابی -
پیش نمایش مقاله
پیش نمایش مقاله توسعه و بازاریابی خدمات ثبت اختراع اطلاعات برای شرکت های کوچک و متوسط ​​(SME ها) بیرمنگام، انگلستان

چکیده انگلیسی

The Patent Information Service of Birmingham Central Library was re-assessed in the light of changing customer requirements and new opportunities to better meet those needs. A substantial funding injection enabled research to be carried out and the results put into practice, e.g., in expanding the range of services – with particular emphasis on helping small and medium enterprise (SME) businesses, and in positive marketing of the services, rather than the previous passive provision of services. The resulting integrated business and intellectual property service was then re-branded as `Business Insight' and given wide promotion in the Birmingham area.

مقدمه انگلیسی

Birmingham Central Library provides a regional patent service as one of the participants in the UK Patent Information Network. In the last 2 years there have been a number of developments and enhancements to Birmingham's service. Before examining some of these changes it is useful to examine the context of the service and some salient issues.

نتیجه گیری انگلیسی

The BBIIPS project and ERDF grant has given Birmingham Central Library an opportunity to market and target its business information services to SMEs. It has also enabled a refocusing and redevelopment of the Patents service. As a result of these opportunities the Library's business information services are attracting new business and increasing use by existing customers. With the challenges of the Internet as a business information resource this injection of cash and development of services could not have come at a better time.

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