دانلود مقاله ISI انگلیسی شماره 13641
عنوان فارسی مقاله

استراتژی عملیات سرویس درباره شیشه: اثر بخش صنعت، مالکیت و ارائه خدمات بر شکست های بازار الکترونیکی B2B

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
13641 2011 16 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Through the service operations strategy looking glass: Influence of industrial sector, ownership, and service offerings on B2B e-marketplace failures
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Operations Management, Volume 29, Issues 1–2, January 2011, Pages 33–48

کلمات کلیدی
2 تجارت الکترونیک 2 - استراتژی عملیات سرویس - خدمات الکترونیکی - شکست کسب و کار - تجزیه و تحلیل رگرسیون لوجستیک - سیستم های ارائه خدمات اینترنتی -
پیش نمایش مقاله
پیش نمایش مقاله استراتژی عملیات سرویس درباره شیشه: اثر بخش صنعت، مالکیت و ارائه خدمات بر شکست های بازار الکترونیکی B2B

چکیده انگلیسی

This paper contributes to the emerging area of e-service strategy in the context of business-to-business (B2B) e-marketplaces, which we view as Internet-based service delivery systems that link sellers’ offerings to buyers. Although a myriad of new B2B e-marketplaces were launched over the past decade, a substantial number failed shortly after the peak of the NASDAQ in 2000. The bursting of the Internet bubble provides a setting for assessing salient, theory-based determinants of failure—and success. Accordingly, we apply a service operations strategy lens and complementary organizational theories to explain how three strategic factors—industrial sector characteristics, ownership structure, and functionality of service offering—may have influenced B2B e-marketplaces’ odds of survival after the bubble. We empirically test these factors using logistic regression analysis on a sample of 854 B2B e-marketplaces.

مقدمه انگلیسی

Over the past decade, business-to-business (B2B) e-marketplaces have captured the imagination of practitioners and scholars alike. In this research, we characterize a B2B e-marketplace as an Internet-based service delivery system that links sellers’ offerings to buyers. A myriad of these new B2B entities were launched as online platforms to facilitate commerce and trading among Internet-linked businesses (Zhu, 2004). Unfortunately, a substantial number failed with the burst of the Internet bubble (Day et al., 2003 and Laseter and Capers, 2002).

نتیجه گیری انگلیسی

This study offers empirical support for a number of emergent ideas in B2B e-commerce research and fills an identified gap in the growing e-services operations strategy literature. We provide empirical evidence that three service strategy-related characteristics—industrial sector, ownership form, and functionality of service offering—influenced B2B e-marketplace survival 2 years after the Internet peak. Our study addresses the recent call for studies that advance e-services research. However, many more questions in this emerging area of study remain unanswered. Below, we summarize the limitations of the study, areas for future research, and the contributions of our research to theory and practice.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.