دانلود مقاله ISI انگلیسی شماره 14005
عنوان فارسی مقاله

تاثیر رسانه ها بر مشروعیت گروه های بازار جدید: مورد پهنای باند اینترنت

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
14005 2014 21 صفحه PDF سفارش دهید 14900 کلمه
خرید مقاله
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عنوان انگلیسی
The impact of media on the legitimacy of new market categories : The case of broadband internet
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Business Venturing, Volume 29, Issue 1, January 2014, Pages 34–54

کلمات کلیدی
مشروعیت - گروه های جدید بازار - پویایی صنعت - نظریه نهادی - رسانه ها -
پیش نمایش مقاله
پیش نمایش مقاله تاثیر رسانه ها بر مشروعیت گروه های بازار جدید: مورد پهنای باند اینترنت

چکیده انگلیسی

Building on research in institutional theory and market categories, we argue that media coverage, through the effects of cognitive and sociopolitical legitimacy, influence the creation of new market categories. Using data on the broadband access industry, we develop and test a media coverage model of market category entries, demonstrating the legitimacy effects of media-based information exchange on the emergence of new market categories. We include two post hoc analyses on mediation effects to test the relationship between population density and media coverage. These results indicate a possible mediation relationship, which we discuss in the implications of our study.

نتیجه گیری انگلیسی

This study set out with the objective of expanding our understanding of the effects of legitimacy on entry and founding rates of companies in newmarket categories. Content analysis methodswere devised to evaluate legitimacy effects using news media-based data sources,whichwere combinedwith density-based measures in amodel of entry rates into a newmarket category. By using both density-dependent and media-based measures of legitimacy in our post hoc analyses, a more complex picture of the process of market category creation and developmentemerged,with bothmedia- and density-based measures significantly related to the rate of founding and entry. Furthermore, itwas found thatmedia-basedmeasures of legitimacy produced entry ratemodels as good as those using density-based legitimacy and competition measures; combining the two types of variables produced substantially better fitting models than those which treated them separately, and in one instance resulted in density becoming insignificant. The use of media-based measures allowed the models to account for pre-population activities, which began to establish the legitimacy of the industry before the first entry appeared and supported the subsequent development of the market category,while the use of multiple measures of legitimacy allowed an examination of the complexity of the relationships between different dimensions of legitimacy and entry and founding rates within the market category.

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