ظهور مدل های کسب و کار سبز : مورد، سوخت زیستی از جلبک برای حمل و نقل هوایی
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|14011||2014||10 صفحه PDF||سفارش دهید||7300 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Energy Policy, Volume 65, February 2014, Pages 175–184
Emergent business models seek to take advantage of new market mechanisms driven by technological changes, particularly those related to the production and delivery of clean or sustainable energy. Such business models often function at the intersection of various industries, with global views, and the resulting systems have distinct social, political, environmental, economic, technological, and business dimensions. Such holistic systems are not only difficult to develop but also require support from a broad range of actors with effective regulations and policies in place, such that the firm functions within a framework that integrates various factors. This study substantiates such a framework by detailing the nascent algae-based bio-fuel industry that caters to the aviation sector while arguing that businesses in the energy industry can emerge as a next-practice platform that drive a sixth wave of innovation. The framework begins with three basic enablers, innovation, flexibility, and sustainability, and explains how value from renewable energy technologies can be created and captured sustainably and innovatively with new market mechanisms implemented by firms with green business models.
Changing market dynamics, such as increasing oil prices, growing recognition of the environmental impacts of global warming (Borghesi, 2008, Campbell, 2004, de Almeida and Silva, 2009, Goodstein, 2004 and Zhao et al., 2009), technological innovations in energy and environmental fields (Popp et al., 2011), and altered consumer attitudes toward green products and services (Wüstenhagen et al., 2007), encourage firms to change their existing business models too (Christensen et al., 2012 and Teece, 2010). According to Johnson and Suskewicz (2009), governments and businesses need to balance four components to help green industries evolve: enabling technological systems, an innovative and customized business model, a market adoption strategy that assures a foothold, and favourable government policies. The key to progress, particularly during economic crises, is innovation. Therefore, various firms have adjusted their business processes, to the extent that they even redefine their value proposition. Yet problems occur when new technologies cannot find immediate applications in the market or do not fit with the company's existing business model (Christensen and Bower, 1996). In particular, to take advantage of many new technologies, firms need business models that function at the intersection of various, global industries. Such innovative business models can emerge only when the regulatory framework and relevant politics support their development though (Richter, 2013). In particular, renewable energy-based business models have the capacity to lay foundations for a sixth wave of innovation (Moody and Nogrady, 2010). Their emergence, as new market mechanisms (Aasrud et al., 2009), has been fraught with social, policy, regulatory, environmental, and business model challenges. We attempt to define a framework for their emergence, and we substantiate our proposed framework with a case study in the bio-fuel industry (Strahan, 2008). With this method, we adopt a structured approach to deriving and explaining green market dynamics and how the value from renewable energy technologies can be created and captured sustainably and innovatively by green business models. In seeking a clear description of green business models, we argue that innovation, flexibility, and sustainability are three basic enablers. The proposed framework has implications for strategic decision making, for both firms that pursue green energy business models and policy makers.