دانلود مقاله ISI انگلیسی شماره 152410
کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
152410 2018 17 صفحه PDF سفارش دهید 16939 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
An integrated revenue management framework for a firm’s greening, pricing and inventory decisions
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Production Economics, Volume 195, January 2018, Pages 373-390

پیش نمایش مقاله
پیش نمایش مقاله

چکیده انگلیسی

There is a growing interest on developing efficient ways of incorporating environmental considerations into business practices in order to meet both consumers’ demand for green products/services, and the firms’ sustainable profitability. The main contribution of this article is in developing an integrated revenue management framework to address a firm’s greening (investment) effort, pricing and inventory decisions. It is assumed that the firm inaugurates a green product along with its existing product. Even though the firm offers both the green and regular product at differentiated prices, the market segmentation as a result of this price differentiation is regarded as imperfect. This imperfect market segmentation causes a demand leakage mainly due to the heterogeneity among the customers’ willingness-to-pay. These effects are included in our proposed model and simplified analytical solutions are developed to solve the same. Additional scenarios where a firm experiences a price-dependent stochastic demand with an unknown distribution is also modeled. This scenario is addressed using a distribution-free approach based on Scarf’ s rule. The performance of the proposed methods and the significance of the modeling framework are finally corroborated through several simulations. This analysis provides a sustainable environment, production and retailing framework while still augmenting profitability using fundamental tools from revenue management.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.