|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|158577||2018||11 صفحه PDF||سفارش دهید||9113 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Journal of Business Research, Volume 86, May 2018, Pages 119-129
The environmental conscientiousness food trend is only expected to increase as consumers demand more information on the environmental and social impacts of their food purchases. Drawing from consumers' lay theories and the match-up hypothesis, this study examines the influence of the interaction between healthiness and sustainability levels on consumer product evaluations. In particular, it argues that the fit between healthiness and sustainability (both high or both low) drives consumer buying preferences as well as product perceptions. However, a general skepticism in sustainability claims moderates this effect.