نقش یکپارچه سازی مشتری در مسئولیت پذیری تولید گسترده: مطالعه تولید کنندگان صادراتی چینی
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|20941||2014||10 صفحه PDF||سفارش دهید||9082 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : International Journal of Production Economics, Volume 147, Part B, January 2014, Pages 284–293
Extended producer responsibility (EPR) is increasingly emphasized by manufacturing enterprises to improve eco-efficiency and to satisfy the growing environmental requirements expected in the market. This trend is salient for export-oriented manufacturers mandated to comply with environmental regulatory requirements before entry is granted for their products in the requisite overseas countries. Drawing on the contingency theory, we examine the EPR practices undertaken by export-oriented manufacturers and the market and financial performance outcomes when such practices are characterized with low and high levels of customer integration in their implementation. Survey data collected from 134 manufacturing exporters in China show positive association of EPR practices with the performance outcomes. Using split group analysis, we found performance differences between the high and low manufacturer groups in customer integration for their EPR practices implementation. Particularly, the high customer integration group achieves better market performance whereas the low group weak in customer integration reap greater financial benefits. Managers need to understand the role of customer integration and the financial and market performance implications of implementing EPR practices to align with their performance goals and to build their supply chain system capabilities in the age of global complexity.
Extended producer responsibility (EPR) originated from Europe as a policy concept aimed at extending producers' responsibility for their products to the post-consumption stage of their product life with the presumption that manufacturers have the capability to reduce environmental impacts (OECD, 2001). The policy objective is to shift the burden of the waste management costs resultant from products at the end of their lifecycle from local tax payers back to those original manufacturers offering products in the market. There are two major impetuses for governments to promote EPR for environmental protection. The first motivation relates to the relief of financial burdens by local governments on waste management. Second, by providing incentives to reduce consumption of primary resources, manufacturers are encouraged to utilize more secondary materials and undertake product design changes for reducing disposal and waste in production activities (Link and Naveh, 2006). This EPR concept emphasizes the principle of waste prevention by manufacturers with supporting practices such as recycling, reprocessing, and reusing the components and materials with residual values. An important goal of EPR is to reduce disposal, waste, and consumption of resources by encouraging manufacturers to use sustainable materials and design products for recycling. This policy-oriented environmental initiative has led to the response by many industries such as automobile (Milanez and Buhrs, 2009 and Wang and Ming, 2011) and electronics (Khetriwal et al., 2009a) to establish industry standards as reference for manufacturers to develop corresponding solutions for mitigating disposal and waste of reusable materials or components caused by their industrial activities. This policy trend for extending the environmental responsibility to upstream producers suggests that EPR practices can be a feasible way for manufacturing enterprises to seek more sustainable forms of development by improving their overall eco-efficiency. In recent years, we have seen growing concern on environmental degradation in emerging countries (e.g., China) due to their rapid industrialization and fast growing consumption pattern. As a popular policy instrument, EPR mandates manufacturers to treat or dispose their products at the end-of-life with the potential to protect the environment and reduce costs incurred from developing landfill. The aim is to reduce waste generation at the source, encourage environmentally-friendly product design, and support achievement of the public goal on 3Rs pertaining to reduction, recycling, and reuse in materials management. On the managerial side, manufacturers remain unsure how EPR can be applied as an organizational practice to improve their financial and market performance. The literature on EPR tends to focus on anecdote from governmental views with a confine to policy implications (Khetriwal et al., 2009a) as well as the effect on manufacturers' businesses and consumer prices (Atasu et al., 2009 and Webster and Mitra, 2007). The importance of EPR for managing wastes in consumption based society is recognized, yet its pursuit as key management practices by manufacturers to achieve financial and market performance goals remains an inchoate field of study. This paper adds knowledge to this important topic by investigating various EPR practices including recycle, reprocess, reuse, inspection and separation of parts, adoption of modular design, and cannibalization as well as their links with performance outcomes. Specifically, we empirically test the EPR practices–performance relationship to ascertain the business value of EPR, providing managerial insights into the contributions of EPR practices to manufacturers' performance goals. Another study objective is to investigate the role of customer integration in the performance outcomes of EPR implementation. While EPR emphasizes managing the post-use products, it implicitly assumes that customers would fulfill their responsibility voluntarily by returning the end-of-life products to the product manufacturers where participation by the former is presumably beneficial to the latter (Forslind, 2005). Although end consumer participation has been acknowledged as a critical success factor of EPR implementation (e.g., Nicol, 2007), there is no empirical evidence regarding whether the integration of customer participation by manufacturer determines the performance results of organizational EPR efforts. In particular, there is a knowledge gap on the role of customer integration in the EPR-performance link. Customer integration is concerned with participation of customers in the product return process and their attention and efforts made to facilitate the manufacturers' EPR practices. Integrating with customers is an important part of EPR for manufacturers to meet the performance objectives. This is particularly salient for export-oriented manufacturers mandated to comply with environmental regulatory requirements before their products are allowed for distribution and sales in the requisite overseas countries. In this study, producer is sampled in scope as product manufacturers with overseas customers targeted as the primary market for their output items. Undertaking EPR may incur costs because organizational efforts are needed to coordinate with customers, fulfill customer expectations to carry out environmental audits, and manage the retrieval of usable products. Prior analytical studies have found that such customer integration may lead to excess or shortage of returned products, which makes inventory management difficult for manufacturers ( Guide et al., 2000). In a similar vein, the economic and social costs of disposal for excessively returned products, particularly those classified as unsuitable for remanufacturing, can be high. Based on the contingency theory with empirical evidence, we examine the market and financial impact of EPR practices implementation under different levels of customer integration with managerial insights on the business value of EPR practices and implementation. While the importance of EPR for manufacturing operations and its performance benefits are recognized in view of the escalating public quest for environment protection, the literature pays scant attention to the EPR practices–performance link and the role of customer integration in the process. To address this research void, this study seeks to answer the following research questions: Question 1: Do EPR practices bring performance benefits to manufacturing enterprises? Question 2: What is the role of customer integration on the implementation of EPR practices by manufacturers? In what ways does customer integration affect the EPR practices–performance relationship? Answering these two research questions make two important contributions to the literature. This study is one of the first studies to empirically examine the EPR-performance link. The results shed light on the value of EPR practices for manufacturers to undertake their environmental responsibility and seek performance gains. Considering the customer role for manufacturing enterprises to build their supply chain system capability, this study advances knowledge on how integrating customers in the implementation of EPR practices differentiate their market and financial performance outcomes.