دانلود مقاله ISI انگلیسی شماره 21029
عنوان فارسی مقاله

مشکلات فزاینده برای شرکت Alcas

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
21029 2005 4 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
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عنوان انگلیسی
Growing pains for Alcas Corporation
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Business Research, Volume 58, Issue 7, July 2005, Pages 999–1002

کلمات کلیدی
روش فروش مستقیم - خدمات مشتری - تقاضا
پیش نمایش مقاله
پیش نمایش مقاله مشکلات فزاینده برای شرکت Alcas

چکیده انگلیسی

The unique direct marketing technique of Cutco Cutlery in alliance with Vector Marketing has been very efficient at meeting the demands of the consumer. Unfortunately, in the summer of 2001, the company was unable to satisfy the demand generated by its sales group. As a result, normal customer service suffered as demand became greater than supply. Who is responsible for the faulty sales forecasting? How can Cutco and Vector improve cross-functional communications to be better prepared in the future for the summer rush?

مقدمه انگلیسی

With its unique marketing strategy, Alcas confirms the adage that seeing is believing. By employing direct selling methods to market its high-quality merchandise, the company reports a recent explosion in sales, totaling US$150 million worldwide in 2000 and climbing rapidly in 2001. The phenomenal growth, however, has not been without frustrations and difficulties. In the summer of 2001, the supply of goods produced by manufacturing was unable to keep up with the tremendous demand generated for the cutlery. Several problems ensued and left the company with many unanswered questions.

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