آیا شما می توانید یک رابطه کسب و کار را خریداری کنید؟درباره اهمیت ارتباط مشتری و تامین کننده در مالکیتها
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|21139||2001||12 صفحه PDF||سفارش دهید||7167 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Industrial Marketing Management, Volume 30, Issue 7, October 2001, Pages 575–586
Mergers and acquisitions have become a popular strategy for gaining growth. Studies show, however, high failure rates for acquisitions. Earlier literature concentrates on the strategic or organizational fit between companies and integration processes and fails to recognize the companies' external business relationships. An implicit assumption seems to be that through acquisition the market position of the target firm can be taken over. We argue that it is not always easy or even possible to take over a company's customer and supplier relationships. We elaborate on the various problems related to relationships that acquisitions may give rise to. Our conceptual discussion is illustrated with a case study from the graphics industry.
Mergers and acquisitions (M&A) have been, and continue to be, a very popular strategic alternative for company growth and/or diversification. Motives prompting mergers include increase of market share, reduction or elimination of competition, quick and economical entry into a business, impulse purchase of a bargain-priced business, reduction of overdependence on geographical presence, acquisition of new technology, exploitation of multiple synergies, and a desire to grow rapidly . The phenomenon of M&A has attracted strong academic interest too. Studies have emerged in the fields of financing, industrial economics, strategic management, and organization theory. On the one hand, the literature concentrates on comparing the acquiring and the target firms: the strategic and organizational fit and synergy between the two companies 2 and 3. On the other, analysis of process—concerning, for example, premerger negotiations, acquisition behavior, postmerger integration, and performance—has been prominent 1, 4 and 5. Earlier literature shows that expected gains from takeovers seldom materialize and that most M&As fail 2, 4 and 6. By failure, it is meant that the acquisition or merger does not improve the performance or does not measure up to managers' evaluations. Several studies 1, 5 and 7 also suggest that failures in the integration process are important reasons for M&A failure. The literature thus far has concentrated on the characteristics of the two merging companies and their integration. In our view, this focus fails to recognize the interdependence between a firm and its environment and is therefore too narrow. A large proportion of the M&A literature seems to be based on the assumption that managerial actions have a major influence on the success of the acquisition or merger (cf. ). The resource-dependence view, however, would argue that external fac