تجزیه و تحلیل استراتژی های قیمت گذاری برای شرکت های کسب و کار الکترونیکی ارائه دهنده کالاهای اطلاعاتی و خدمات
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|22572||2006||7 صفحه PDF||سفارش دهید||3180 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Computers & Industrial Engineering, Volume 51, Issue 1, September 2006, Pages 72–78
In this paper, we introduce a mathematical model to analyze pricing and service quality strategies for e-business companies providing information services to customers. The basic strategy considered in this paper is that a monopolistic e-business company provides free services to try to earn a profit by developing premium goods or services to market created by their free goods or services. It is a kind of versioning strategy where lower quality versions of information goods are provided free. And a direct network effect was also considered. And we tried to find the profit maximizing strategies for monopolistic e-business companies. As a result, the optimal quality and price for the premium goods or services can be obtained at the same level of the intensity of the direct network effect. And the exact term related with the network externality is derived and insights are demonstrated through numerical explorations.
This paper develops and analyzes mathematical models for e-business companies that provide information goods and services with unlimited-usage (fixed-fee) pricing. The most basic definition of e-business is simply using the Internet to connect with customers, partners, and suppliers. e-business is becoming the trademark of the 2000s. Today, companies are using the Internet to communicate with their partners, connect with their back-end systems, and perform e-commerce transactions. To compete successfully, enterprises are demanding effective ways to implement and deliver information goods over the Internet. Information goods mean all products that can be digitized such as software, news stories, stock quotes, music, photographs, video clips, and research reports. Information services are services providing information goods and access to them through the Internet. For the examples of the information services are e-mail, search and directory services. The basic strategy and the optimal pricing and quality strategy derived in this paper can be adapted to the companies that provide the information goods and/or services by through the Internet.
نتیجه گیری انگلیسی
Above we developed a mathematical model to analyze the optimal pricing strategy for a monopolistic e-business company. The company considers a special case of the versioning strategy, i.e., providing free service as a lower quality service and tries to create network externality. In this case, they can make more profit from network externality. We can show the exact term of network externality.