دانلود مقاله ISI انگلیسی شماره 22872
عنوان فارسی مقاله

زمان چرخه و بازاریابی صنعتی: مقدمه ای توسط سردبیر مهمان

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
22872 2002 4 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Cycle time and industrial marketing: An introduction by the guest editor
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Industrial Marketing Management, Volume 31, Issue 4, July 2002, Pages 287-290

کلمات کلیدی
زمان چرخه - بازاریابی صنعتی
پیش نمایش مقاله
پیش نمایش مقاله زمان چرخه و بازاریابی صنعتی: مقدمه ای توسط سردبیر مهمان

چکیده انگلیسی

This special issue of Industrial Marketing Management (IMM) focuses on the increasingly important and understudied area of “cycle time and industrial marketing.” The issue was sponsored by the FedEx Center for Cycle Time Research (FECCTR) in cooperation with the Center for International Business Education and Research in the Eli Broad Graduate School of Management at Michigan State University. Based on the work by the FECCTR:

مقدمه انگلیسی

Briefly, the FECCTR was founded in 1993 as a strategic alliance between The University of Memphis and the Federal Express. The FECCTR sponsors research projects, documents, and develops a body of knowledge about innovative use of information technology and techniques to reduce cycle time, provides best practices in cycle time reduction for various business processes, and disseminates this knowledge through publications (including its own journal, Cycle Time Research). Based on my work on cycle time as a Research Associate of the FECCTR and as Director of the International Business Center at Michigan State University [1], [2], [3], [4], [5] and [7], a sample subjective cycle time scale is provided in the Appendix to this introduction. Most of my work on cycle time has been in conjunction with knowledge management initiatives (in addition to the previous Refs., see also [6] and [8]). In all, the common element of all the articles in the issue is helping the marketing manager make decisions regarding cycle time issues in industrial marketing processes. Within the scope of the special issue, a number of topics were set forth as potential research avenues

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