دانلود مقاله ISI انگلیسی شماره 22900
عنوان فارسی مقاله

پیشرفت های نظری در مدیریت بازاریابی صنعتی: دیدگاه های چند رشته ای

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
22900 2013 10 صفحه PDF سفارش دهید 7430 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Theoretical developments in industrial marketing management: Multidisciplinary perspectives
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Industrial Marketing Management, Volume 42, Issue 3, April 2013, Pages 275–282

کلمات کلیدی
- تحقیقات بازاریابی صنعتی - هستی شناسی - توسعه تئوری
پیش نمایش مقاله
پیش نمایش مقاله پیشرفت های نظری در مدیریت بازاریابی صنعتی: دیدگاه های چند رشته ای

چکیده انگلیسی

Marketing as a discipline in general, and industrial marketing in particular, has drawn upon a number of different theoretical perspectives from domains as diverse as organisational theory, systems analysis, economics, psychology, sociology and anthropology to further our understanding. However, to build this understanding and increase the relevance of marketing research, we need to be aware of the ontological assumptions and stances that such theoretical perspectives use. The purpose of this special issue is therefore to offer a platform for the exploration, comparison, application, and consideration of ontological choice and its implications in industrial marketing research. To achieve this we review early industrial marketing scholarship in this first section. In the second section, we identify the larger ebbs and flows that mark the development and advancement of industrial marketing research. In the final section, we provide an overview of the papers in this special issue in the form of a thematic exploration of theoretical developments in industrial marketing management research.

مقدمه انگلیسی

Marketing as a discipline in general, and industrial marketing in particular, has drawn upon a number of different theoretical perspectives from domains as diverse as organisational theory, systems analysis, economics, psychology, sociology and anthropology (Buvik, 2001 and Murgolo-Poore et al., 2003). As marketing researchers we not only draw upon these diverse theoretical perspectives, but we also regularly combine differing theoretical perspectives, from within and outside the management and marketing disciplines, to further our understanding. However, to build these new theoretical understandings and increase the relevance of marketing research, we need to be aware of the ontological assumptions and stances that such theoretical perspectives use. Knowing how conceptually close or distant differing theoretical approaches are to the marketing phenomena of interest and how compatible they are in terms of their underlying properties and characteristics in providing explanations will have a major impact on the contribution researchers may make in using such theories (Okhuysen & Bonardi, 2011). Given the importance of ontology in framing research contributions, it is surprising that greater attention is not paid to exploring different ontological and epistemological approaches in industrial marketing research (Easton, 1998). The purpose of this special issue is therefore to offer a platform for the exploration, comparison, application, and consideration of ontological choice and its implications in industrial marketing research. To achieve this we review early industrial marketing scholarship in this first section. In the second section, we identify the larger ebbs and flows that mark the development and advancement of industrial marketing research. In the final section, we provide an overview of the papers in this special issue in the form of a thematic exploration of theoretical developments in industrial marketing management research.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.