آب بازیافت شده برای بازارهای مصرف - بررسی و برنامه تحقیقات بازاریابی
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|2423||2006||12 صفحه PDF||سفارش دهید||4708 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Desalination, Volume 187, Issues 1–3, 5 February 2006, Pages 203–214
A review of past marketing-related research in the area of recycled water has been conducted. Findings are reported within the main areas of past research: willingness to adopt different forms of usage of recycled water, concerns of the general public towards the use of recycled water, the socio-demographic profile of early adopters, strategies to increase acceptance and adoption of recycled water in communities, perceived benefits among users of recycled water. The limitations of prior studies are reviewed and gaps identified, leading to recommendations for a future marketing-related research agenda to support public acceptance of recycled water in communities.