دانلود مقاله ISI انگلیسی شماره 2441
ترجمه فارسی عنوان مقاله

مطالعه گسترش طرح بازاریابی ویروسی بر اساس یک مدل شبکه ای پیچیده

عنوان انگلیسی
A study of the spreading scheme for viral marketing based on a complex network model
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
2441 2010 12 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Physica A: Statistical Mechanics and its Applications, Volume 389, Issue 4, 15 February 2010, Pages 859–870

ترجمه کلمات کلیدی
- بازاریابی ویروسی - گسترش طرح - شبکه های پیچیده - شبکه اجتماعی - سیستم پیغام آنی -
کلمات کلیدی انگلیسی
Viral marketing,Spreading scheme,Complex network,Social network,Instant messaging system,
پیش نمایش مقاله
پیش نمایش مقاله  مطالعه گسترش طرح بازاریابی ویروسی بر اساس یک مدل شبکه ای پیچیده

چکیده انگلیسی

Buzzword-based viral marketing, known also as digital word-of-mouth marketing, is a marketing mode attached to some carriers on the Internet, which can rapidly copy marketing information at a low cost. Viral marketing actually uses a pre-existing social network where, however, the scale of the pre-existing network is believed to be so large and so random, so that its theoretical analysis is intractable and unmanageable. There are very few reports in the literature on how to design a spreading scheme for viral marketing on real social networks according to the traditional marketing theory or the relatively new network marketing theory. Complex network theory provides a new model for the study of large-scale complex systems, using the latest developments of graph theory and computing techniques. From this perspective, the present paper extends the complex network theory and modeling into the research of general viral marketing and develops a specific spreading scheme for viral marking and an approach to design the scheme based on a real complex network on the QQ instant messaging system. This approach is shown to be rather universal and can be further extended to the design of various spreading schemes for viral marketing based on different instant messaging systems.