دانلود مقاله ISI انگلیسی شماره 2478
عنوان فارسی مقاله

بررسی رضایت مصرف کننده با استفاده از مدل تترا کلاس

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
2478 2008 14 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Evaluation of consumer satisfaction using the tetra-class model
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Research in Social and Administrative Pharmacy, Volume 4, Issue 3, September 2008, Pages 258–271

کلمات کلیدی
- رضایت مصرف کننده - بازاریابی دارویی - مدل تترا کلاس - خدمات دارویی - انجمن داروخانه - خرده فروشی بازاریابی دارویی
پیش نمایش مقاله
پیش نمایش مقاله بررسی رضایت مصرف کننده با استفاده از مدل تترا کلاس

چکیده انگلیسی

Background A number of studies have shown the importance of consumers' satisfaction toward pharmacy services. The measurement of patient satisfaction through different elements of services provided is challenging within the context of a dynamic economic environment. Patient satisfaction is the result of long-term established habits and expectations to the pharmacy as an institution. Few studies to date have attempted to discern whether these changes have led to increased patient satisfaction and loyalty, particularly within developing nations. Objectives The objective of this study was to evaluate the elements of the services provided in Bulgarian pharmacies and their contribution to consumer satisfaction using a tetra-class model. Three main hypotheses were tested in pharmacies to validate the model in the case of complex services. Additionally, the contribution of the different service elements to the clients' satisfaction was studied. Methods The analysis was based on a survey of customers in central and district pharmacies in Sofia, Bulgaria. The data were analyzed through a correspondence analysis which was applied to the results of the 752 distributed questionnaires. Results It was observed that different dimensions of the pharmacies contribute uniquely to customer satisfaction, with consumer gender contributing greatly toward satisfaction, with type/location of pharmacy, consumer age, and educational degree also playing a part. The duration of time over which the consumers have been clients at a given pharmacy influences the subsequent service categorization. Conclusions This research demonstrated that the tetra-class model is suitable for application in the pharmaceutical sector. The model results could be beneficial for both researchers and pharmacy managers.

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