دانلود مقاله ISI انگلیسی شماره 2546
عنوان فارسی مقاله

روش مبتنی بر قانون برای شناسایی ساختار عاملی در رضایت مشتری

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
2546 2012 12 صفحه PDF سفارش دهید 7100 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
A rule-based method for identifying the factor structure in customer satisfaction
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Information Sciences, Volume 198, 1 September 2012, Pages 118–129

کلمات کلیدی
تحقیقات بازار - رضایت مشتری - نظریه سه عاملی - اهمیت ارزش ویژگی - ویژگی های گروه
پیش نمایش مقاله
پیش نمایش مقاله روش مبتنی بر قانون برای شناسایی ساختار عاملی در رضایت مشتری

چکیده انگلیسی

The analysis of customer satisfaction datasets has shown that product-related features fall into three categories (i.e., basic, performance, and excitement), which affect overall satisfaction differently. Because the relationship between product features and customer satisfaction is characterized by non-linearity and asymmetry, feature values are studied to understand the characteristics of a feature. However, existing methods are computationally expensive and work for ordinal features only. We propose a rule-based method that can be used to analyze data features regarding various characteristics of customer satisfaction. The inputs for these rules are derived by using a probabilistic feature-selection technique. In this feature selection method, mutual associations between feature values and class decisions in a pre-classified database are computed to measure the significance of feature values. The proposed method can be used for both types of features: ordinal and categorical. The proposed method is more computationally efficient than previously recommended methods. We performed experiments on a synthetic dataset with known characteristics, and our method correctly predicted the characteristics of the dataset. We also performed experiments with a real-housing dataset. The knowledge extracted from the dataset by using this method is in agreement with the domain knowledge.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.