دانلود مقاله ISI انگلیسی شماره 2556
عنوان فارسی مقاله

چگونگی ساخت یک محصول یادگیری الکترونیکی : عوامل رضایت دانشجو / مشتری

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
2556 2013 10 صفحه PDF سفارش دهید 5570 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
How to build an e-learning product: Factors for student/customer satisfaction
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Business Horizons, Volume 56, Issue 1, January–February 2013, Pages 87–96

کلمات کلیدی
رضایت مشتری - مدل کانو - توسعه محصول جدید - آموزش الکترونیکی - رضایت دانشجویان - طرح درس
پیش نمایش مقاله
پیش نمایش مقاله چگونگی ساخت یک محصول یادگیری الکترونیکی : عوامل رضایت دانشجو / مشتری

چکیده انگلیسی

The increasing use of web technologies has changed the way business is done, including in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial to meet students’ demand. In this study, we adopt a relationship marketing perspective and apply the Kano Model to propose a way to build a non-academic e-learning course that can achieve student satisfaction. We measure the relevance of e-learning requirements from university students’ perspective to identify their expectations about e-learning courses and obtain relevant characteristics that can help to plan an e-learning product capable of achieving high customer satisfaction. Our study is based on interviews of 239 students from the Faculty of Economics at the University of Palermo. Through surveys, we measure users’ satisfaction of e-learning courses and classify quality attribute expectations into Kano Model categories. The indexes we create reveal key elements that can increase or decrease customers’ perceived satisfaction of e-learning courses. This study has specific value for academics who work on new product development in the field of customer satisfaction. Highlighting the correlation between the classification of expectations and satisfaction level, we find practical implications for educational institutions and/or other companies interested in developing and selling e-learning courses based on students’ needs using a customer-oriented approach.

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