دانلود مقاله ISI انگلیسی شماره 2605
ترجمه فارسی عنوان مقاله

یک بررسی بین مقطعی از تجربه مصرف کننده هتل و اثرات نسبی بر ارزش های مصرف کننده

عنوان انگلیسی
A cross-sectional examination of hotel consumer experience and relative effects on consumer values
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی ترجمه فارسی
2605 2013 14 صفحه PDF سفارش دهید
دانلود فوری مقاله + سفارش ترجمه

نسخه انگلیسی مقاله همین الان قابل دانلود است.

هزینه ترجمه مقاله بر اساس تعداد کلمات مقاله انگلیسی محاسبه می شود.

این مقاله تقریباً شامل 11257 کلمه می باشد.

هزینه ترجمه مقاله توسط مترجمان با تجربه، طبق جدول زیر محاسبه می شود:

شرح تعرفه ترجمه زمان تحویل جمع هزینه
ترجمه تخصصی - سرعت عادی هر کلمه 12 تومان 16 روز بعد از پرداخت 135,084 تومان
ترجمه تخصصی - سرعت فوری هر کلمه 24 تومان 8 روز بعد از پرداخت 270,168 تومان
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Hospitality Management, Volume 32, March 2013, Pages 179–192

ترجمه کلمات کلیدی
تجربه بازاریابی - ارزش درک شده - احساسی - شناختی - محیط فیزیکی - تعامل انسانی -
کلمات کلیدی انگلیسی
Experience marketing,Perceived value,Emotive,Cognitive,Physical environment,Human interaction,
پیش نمایش مقاله
پیش نمایش مقاله یک بررسی بین مقطعی از تجربه مصرف کننده هتل و اثرات نسبی بر ارزش های مصرف کننده

چکیده انگلیسی

One key aspect of the competitive service sector environment is the effort of many businesses to differentiate themselves by creating unique customer experiences that accompany their products and services. The challenge of creating memorable consumer experiences is the proper identification of specific characteristics that influence experiences and gaining a better understanding of how these affect consumers’ perceived value. To this end, this study attempted to develop a model that identifies influencing dimensions of consumer experiences and investigates the composition of consumer experiences and the relative outcome on consumers’ perceived value in a hospitality setting. To initiate this study, an intercept survey approach was taken. The results revealed that both the physical environment and the human interactions have a significant and positive relationship with perceived value. These results can give lodging managers a better understanding of the composition of consumer experiences and how these events influence perceived value.

مقدمه انگلیسی

Nearly 50 years ago, futurist Toffler (1970) pointed to a paradigm shift that would deeply affect goods and services in the future and lead to the economy's next forward movement. He called the strange new sector “experience industries” (Knutson et al., 2006). An experience or experience dimension, for the purposes of this study, is a blend of many individual elements that come together (Shaw and Ivens, 2002) that may involve the consumer emotionally, physically, and intellectually (Mossberg, 2007). Examples of experience dimensions may include physical surroundings (Wakefield and Blodgett, 1996), social surroundings (Arnould and Price, 1993), and other consumers (Silkapit and Fisk, 1985). Carlson (1997) postulated that an experience can be characterized as a steady flow of thoughts and feelings that take place during moments of consciousness regarding experience dimensions. However, an organization cannot grant an experience to the consumer; rather, organizations can only create the environment and the circumstances in which consumers could have an experience (Mossberg, 2007). In other words, the experiences that consumers encounter occur inside them, and the outcome or consumer experience depends on how the consumers, based on a specific situation or state of mind, react to the staged encounters (Csikszentmihalyi, 1990, Mossberg, 2007, Pine and Gilmore, 1999 and Wang, 2002). The place where experiences of pleasure, enjoyment, and entertainment can be encountered, as well as where human interactions occur, was termed the “experiencescape” by O’Dell (2005). No longer are consumers merely inert purchasers but, rather, co-producers who actively build their own consumer experiences through the interaction between the environment, seller, and other consumers (Prahalad and Ramaswamy, 2003). This study principally looks at experience design and the specific elements that compose the design, not the possible experience outcomes (i.e., product branding).

نتیجه گیری انگلیسی

The principal aim of this study was to investigate the concept of consumer experience and its role in influencing hotel guests’ perceived value. The first objective was to determine which specific items comprised the PE and HI constructs. The second objective was to investigate the relationship between consumer perceptions of PE and HI and perceived value in a hotel setting. A model was developed based on the literature that proposed that hotel-based experiences were comprised physical environment and human interactions, which, in turn, affected consumers’ perceived value.

دانلود فوری مقاله + سفارش ترجمه

نسخه انگلیسی مقاله همین الان قابل دانلود است.

هزینه ترجمه مقاله بر اساس تعداد کلمات مقاله انگلیسی محاسبه می شود.

این مقاله شامل 11257 کلمه می باشد.

هزینه ترجمه مقاله توسط مترجمان با تجربه، طبق جدول زیر محاسبه می شود:

شرح تعرفه ترجمه زمان تحویل جمع هزینه
ترجمه تخصصی - سرعت عادی هر کلمه 12 تومان 16 روز بعد از پرداخت 135,084 تومان
ترجمه تخصصی - سرعت فوری هر کلمه 24 تومان 8 روز بعد از پرداخت 270,168 تومان
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.