تصویر سازی گفتار و برداشت کاریزما: نقش واسطه ای عواطف مثبت
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|3346||2008||14 صفحه PDF||سفارش دهید||12548 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : The Leadership Quarterly, Volume 19, Issue 3, June 2008, Pages 283–296
The purpose of this research was to investigate the effects of imagery in a leader's speech on listeners' perceptions of the leader's charisma. A former US president's inaugural address was rewritten to create low and high imagery versions, and audio recordings of the two speeches were made. Participants were randomly assigned to high or low speech imagery conditions. After listening to the speech, they provided ratings on various summary leadership measures. The high imagery speech resulted in higher ratings of charisma than the low imagery speech. This effect was partially mediated by state positive affect (having controlled for trait affect levels). High imagery led to increased charisma ratings partially through increasing listeners' state positive affect relative to their trait affect baseline level. Implications for theory are addressed.
نتیجه گیری انگلیسی
It is clear from our findings that emotion plays an important role in charisma. As noted by Emrich et al. (2001), “Followers cannot act on messages that they do not hear and comprehend. They are unlikely to act on messages that do not resonate at some deeper, emotional level.” (pp. 30). This type of argument is consistent with Damasio's (1994) somatic marker hypothesis, which asserts that people use their emotional reactions to gauge the potential personal importance of stimuli. Our results suggest that speech imagery does produce emotional reactions conducive to positive evaluations of leader charisma, and they highlight the role of problem solutions rather than problem specification in this process.