دانلود مقاله ISI انگلیسی شماره 35965
ترجمه فارسی عنوان مقاله

نمادهای هویت جنسیتی و مواد: اشیاء و ملاحظات تصمیم گیری در خرید ضربه

عنوان انگلیسی
Gender identity and material symbols: Objects and decision considerations in impulse purchases
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
35965 1995 21 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Economic Psychology, Volume 16, Issue 3, September 1995, Pages 491–511

ترجمه کلمات کلیدی
نمادها - هویت جنسیتی - مواد -
کلمات کلیدی انگلیسی
Gender identity .material .symbols.
پیش نمایش مقاله
پیش نمایش مقاله  نمادهای هویت جنسیتی و مواد: اشیاء و ملاحظات تصمیم گیری در خرید ضربه

چکیده انگلیسی

We present a new model of impulse buying, based on a social constructionist theory, which addresses some of the short-comings of previous models from economics, consumer behaviour, and psychology. Our model predicts that products are impulsively bought to reflect self-identity. Thus gender, as a major social category, should influence both the products bought impulsively and the buying considerations used. We investigate these aspects of impulse buying in a mature student population through individual interviews employing a mixture of quantitative and open-ended measures. As predicted, men tend to impulsively buy instrumental and leisure items projecting independence and activity, while women tend to buy symbolic and self-expressive goods concerned with appearance and emotional aspects of self. Finally, we consider the implications of our findings, and discuss possible extensions of the research to the area of compulsive buying.