چه کسی بهترین "چهره" را در فیس بوک دنبال می کند؟: مثبت خودارائه گری در شبکه های اجتماعی آنلاین و نقش خود آگاهی، نسبت دوستان واقعی به کل و فرهنگ
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|38977||2014||11 صفحه PDF||سفارش دهید||10791 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Computers in Human Behavior, Volume 39, October 2014, Pages 413–423
Abstract The present research investigated how individual, interpersonal, and cultural variables influence positive self-presentation in online social networking. In particular, we examined the role of self-consciousness, actual-to-total Friends ratio, and culture in positive self-presentation on Facebook. A cross-sectional survey was conducted with college-age participants in the United States (n = 183) and South Korea (n = 137). Results showed that self-consciousness (public vs. private) and actual-to-total Friends ratio were not significantly associated with positive self-presentation on Facebook; however, culture showed a statistically significant association with positive self-presentation on Facebook, with the U.S. participants engaging in positive self-presentation on Facebook to a greater extent than the South Korean participants. More interestingly, culture significantly moderated the relationship between public self-consciousness and positive self-presentation as well as the relationship between actual-to-total Friends ratio and positive self-presentation. Specifically, positive self-presentation showed a significant positive association with public self-consciousness and a significant negative association with actual-to-total Friends ratio only among the South Korean participants and not among the U.S. participants. Theoretical and practical implications for understanding cross-cultural differences in self-presentation behaviors on social network sites were discussed.
1. Introduction From Six Degrees.com in the 1990’s to MySpace and Facebook, social network sites (SNSs) have played a vital role in facilitating online social interaction. Although specific services available on each SNS may vary widely, several features are in common across different platforms. SNSs allow their users to create and manage a personal profile, to build and maintain a list of “Friends,” 1and to stay connected with these Friends through various modes of communication ( boyd & Ellison, 2007). All of these representative characteristics of SNSs are crucial to self-presentation behaviors, as these features deliver important social cues from which people form perceptions of themselves and others. Among the numerous players on the field of SNSs, Facebook is recognized as one of the most popular and influential SNSs, with more than 1.28 billion monthly active users and 802 million daily active users as of March 2014 (Facebook, 2014). Besides its popularity, another noteworthy aspect of Facebook concerns self-presentation behaviors performed by its users. In particular, Facebook has received a great amount of scholarly attention with respect to how it fosters strategic and selective self-presentation behaviors that “showcase” the self in an exclusively positive manner. Research has also indicated that these strategic and self-enhancing ways of self-presentation are often characterized by emotional disclosures that are positively valenced (Qiu, Lin, Leung, & Tov, 2012). Noted as positive self-presentation (Chou and Edge, 2012 and Kim and Lee, 2011) or “positivity bias” (Reinecke & Trepte, 2014, p. 98), this trend has become so pervasive on Facebook that heavy Facebook users have been found to perceive other people on Facebook “are happier and having better lives” than themselves (Chou & Edge, 2012, p. 117). While Facebook offers its users unique opportunities to perform strategic and positive self-presentation through selective construction of user profiles (Zhao et al., 2008 and Van Der Heide et al., 2012), or through instant dissemination of status updates (Bazarova et al., 2013 and Hogan, 2010), the extent to which users actually engage in positive self-presentation may be determined by dispositional and contextual variables. In the present research, we investigated possible predictors of positive self-presentation on Facebook at individual, interpersonal, and cultural levels, drawing on the conceptual frameworks of strategic self-presentation and self-enhancement. At the individual level, we examined whether public self-consciousness would have a positive association and private self-consciousness would have a negative association with positive self-presentation. At the interpersonal level, we tested whether relative presence of actual friends in one’s Facebook connections would have a negative association with positive self-presentation. At the cultural level, we investigated whether North American individuals would engage in positive self-presentation to a greater extent than East Asians. Furthermore, we explored a possible moderating role of culture in the effects of public vs. private self-consciousness and audience composition on positive self-presentation. In the following section, we present theoretical and conceptual frameworks that guided our investigation.
نتیجه گیری انگلیسی
Conclusion Social network sites (SNSs) have received a considerable amount of scholarly attention as an important avenue for understanding online self-presentation. Among numerous SNSs, Facebook in particular has been noted for the selective and positive nature of self-presentation behaviors manifested by its users on the site. Guided by the literature on strategic self-presentation and self-enhancement, the present research examined the role of individual, interpersonal, and cultural variables in positive self-presentation. Our comparison of college-age Facebook users in the United States and South Korea not only elucidated an intriguing cultural difference in the extent to which people from these cultures engage in positive self-presentation; more importantly, the current findings illustrated the moderating role of culture in the effects of public self-consciousness and audience composition on positives self-presentation. Taken together, the findings reported herein demonstrate that cross-cultural investigations can offer important insight into self-presentation behaviors in online social networking.