دانلود مقاله ISI انگلیسی شماره 39301
عنوان فارسی مقاله

منابع نامشهود مزیت رقابتی: تجزیه و تحلیل 49 خطوط هوایی آسیایی در سه مدل کسب و کار

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
39301 2015 11 صفحه PDF سفارش دهید 9050 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Air Transport Management, Volume 47, August 2015, Pages 179–189

کلمات کلیدی
خطوط هوایی شبکه - حمل کم هزینه - شرکت های وابسته کم هزینه - منابع - شکافها
پیش نمایش مقاله
پیش نمایش مقاله منابع نامشهود مزیت رقابتی: تجزیه و تحلیل 49 خطوط هوایی آسیایی در سه مدل کسب و کار

چکیده انگلیسی

Without sustainable competitive advantage firms have limited economic reasons to exist and will decline. Competitive advantage concerns the factors which provide competitive strength. This paper is based upon the resource-based view which considers firm resources to be heterogeneous and which believes that firms only have a small bundle of core resources irrespective of their overall performance. This research establishes the role of 36 intangible resources for 49 Asian airlines across three business models: network airlines; low-cost subsidiaries from network airlines; and low-cost carriers. It uses the VRIN framework which examines whether resources are valuable, rare, inimitable, and non-substitutable. Research participants distribute points between their chosen seven resources according to their perceived role in firm performance. Resources which meet all four requirements of VRIN are considered core competences and sources of sustained advantage. Across all 49 Asian airlines, the top-three most important resources of advantage are slots, brand, and product/service reputation. While these core resources are predictable, they have not previously been proven within the context of airlines, let alone geographically and by airline model. Results show that the core bundle of resources vary for each model, which helps to explain the difference in performance across models, and that some resources which were expected to be high-ranking, such as organisational culture and customer focus, were not.

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