دانلود مقاله ISI انگلیسی شماره 39843
عنوان فارسی مقاله

ارزش مشتری، رضایت، و چشم انداز وفاداری توصیه های نرم افزار های موبایل

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
39843 2015 13 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
A customer value, satisfaction, and loyalty perspective of mobile application recommendations
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Decision Support Systems, Volume 79, November 2015, Pages 171–183

کلمات کلیدی
برنامه موبایل - ارزش مشتری - رضایت - پیشنهاد
پیش نمایش مقاله
پیش نمایش مقاله ارزش مشتری، رضایت، و چشم انداز وفاداری توصیه های نرم افزار های موبایل

چکیده انگلیسی

Although both anecdotal and academic sources have suggested that interpersonal recommendation is an important means to promote mobile applications (apps), little to no research has investigated this topic. To fill the void, we develop a research model based on the Customer Value, Satisfaction, and Loyalty Framework (VSL). While prior VSL studies treated customer value as a black box and examined its effects as a whole, this research breaks down customer value to utilitarian benefits (consisting of app utility and app quality), hedonic benefits (consisting of app aesthetics and enjoyment), monetary sacrifices and non-monetary sacrifices (consisting of technicality, knowledge of alternative quality and privacy risk). This research extends VSL to the mobile app context and discerns factors that influence app recommendation. Based on the data analysis of 347 app users, we found that intention to recommend is a strong predictor of app recommendation behavior. Satisfaction with apps, users' app continuance intention, and hedonic benefits obtained from using apps are the direct antecedents of intention to recommend. Moreover, non-monetary sacrifices and utilitarian benefits have indirect effects on intention to recommend through satisfaction and app continuance intention. Contrary to our hypotheses, we did not find the significant effects of monetary sacrifices in the refined VSL. We also provide a detailed discussion about these findings, and the theoretical and practical implications of the research.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.