درک گردشگران پزشکی: بازاریابی سینه به سینه و بازاریابی ویروسی به عنوان ابزار بازاریابی قوی
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|39879||2013||6 صفحه PDF||سفارش دهید||4360 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Tourism Management, Volume 34, February 2013, Pages 196–201
The medical tourism industry in Malaysia has grown drastically over the past ten years. This research seeks to determine the demographics of the medical tourists that are visiting Malaysia for various medical treatments. A nationwide questionnaire survey was carried out amongst outpatient medical tourists from medical tourism certified hospitals. The results indicated that majority of the tourists were repeat tourists from Indonesia and most of these outpatient patients spend about seven days in Malaysia with at least one companion. The results also revealed that most of the tourists were influenced by friends, family, relatives and doctor's referral.