دانلود مقاله ISI انگلیسی شماره 39998
عنوان فارسی مقاله

ارزش مصرف کننده، انگیزه و قصد خرید برای کالاهای لوکس

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
39998 2014 10 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Consumer values, motivation and purchase intention for luxury goods
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Retailing and Consumer Services, Volume 21, Issue 5, September 2014, Pages 735–744

کلمات کلیدی
کالاهای لوکس - ارزش مصرف کننده - خرید - خرید قصد - مدل لجستیک - مراکش
پیش نمایش مقاله
پیش نمایش مقاله ارزش مصرف کننده، انگیزه و قصد خرید برای کالاهای لوکس

چکیده انگلیسی

There is considerable ambivalence in how different societies and cultures relate to the consumption of luxury goods. Thinly focused in the literature are Islamic societies (with rapidly emerging ‘super-rich’ consumer segments) where the concept of luxury may be in tension with religious values. Set against this background, this paper investigates how consumer values and motivation influence purchase intentions towards luxury goods. Based on a sample of 400 respondents drawn from Morocco and applying logistic regression models, the paper finds correlations between the intention to buy luxury goods, motivation and personal values. Paradoxically, the influence of religion appears to diminish as consumer affordability of luxury goods increase. Partly due to globalization of markets and impacts on consumer values, Moslems are not fundamentally different from western consumers with regard to predispositions towards luxury consumption. Potential impacts of religion on luxury consumption attitudes and personal values appear to be moderated by the global consumer culture. The results also show an important gender underpinning especially when considered alongside perceived gender biases in consumption decision-making in many Islamic countries. Regarding the nature of purchase behavior women were found to be more positively disposed to impulse purchasing of luxury goods compared to men while more educated people, generally, indicated a greater tendency towards rational than impulse buying decisions.

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