دانلود مقاله ISI انگلیسی شماره 40011
عنوان فارسی مقاله

انگیزه سودمندگر در مصرف آنلاین: ساختار ابعادی و فلس

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
40011 2014 17 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Utilitarian motivations in online consumption: Dimensional structure and scales
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Electronic Commerce Research and Applications, Volume 13, Issue 3, May–June 2014, Pages 188–204

کلمات کلیدی
مصرف آنلاین - انگیزه سودمندگر - ساختار کامل بعدی - مقیاس های اندازه گیری - اعتبار سنجی
پیش نمایش مقاله
پیش نمایش مقاله انگیزه سودمندگر در مصرف آنلاین: ساختار ابعادی و فلس

چکیده انگلیسی

To date, the utilitarian benefits of online consumption have only been partially investigated. This study undertakes an exhaustive approach to fully delimit the dimensional structure related to the utilitarian motivations for online consumption. First, an in-depth literature review is carried out, in order to allow the proposal of an aprioristic base structure of eleven categories of utilitarian motivations. Next, qualitative analyses (focus groups and personal interviews) are applied to assess and eventually refine the structure of utilitarian motivations proposed after the literature review, their labels and respective measurement scales. Finally, this qualitative phase concludes with ten motivational categories and 46 items. Then, quantitative analyses (exploratory and detailed confirmatory factor analyses) are applied, based on a questionnaire administered to a sample of 667 Internet users, to keep refining and to eventually validate both the dimensional structure of motivations and the related measurement scales. Finally, a structure of 9 utilitarian motivations (and corresponding set of 36 items) is established, with the following labels: assortment, economy, convenience, availability of information, adaptability/customization, desire for control, payment services, anonymity, and absence of social interaction. The nomological validity of this structure is satisfactorily tested using a second-order factor model. The article finishes by discussing some implications for practitioners.

خرید مقاله
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