دانلود مقاله ISI انگلیسی شماره 40016
عنوان فارسی مقاله

تقسیم بندی با انگیزه برای فعالیت های گردشگری روستایی در گامبیا

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
40016 2014 15 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Segmentation by motivation for rural tourism activities in The Gambia
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Tourism Management, Volume 40, February 2014, Pages 102–116

کلمات کلیدی
تقسیم بندی بازار گردشگری - تقسیم بندی با انگیزه - گردشگری روستایی - گردشگری رویداد - گامبیا - افریقا
پیش نمایش مقاله
پیش نمایش مقاله تقسیم بندی با انگیزه برای فعالیت های گردشگری روستایی در گامبیا

چکیده انگلیسی

In The Gambia, as in many other African countries, rural areas rarely profit from the turnover earned in the country's tourism sector. In academic and political literature, however, rural tourism is frequently identified as a diversification strategy that may trigger local economic development in remote communities. To promote rural tourism development, further knowledge is required to understand why tourists are motivated to engage in distinct tourism market segments. In this study, survey data was collected from 450 tourists in The Gambia using a self-administered questionnaire. The questionnaire was constructed to identify the key characteristics and motivations of tourists so that the significant market segments could be categorized and the (latent) tourist demand for rural tourism activities could be gauged. This study identified four distinct segments of tourists in The Gambia: heritage & nature seekers, multi-experiences seekers, multi-experiences & beach seekers, and sun & beach seekers. Drawing on our key findings, we conclude by identifying a development path that could diversify Gambia's tourism sector. The development path would also include event-based rural tourism initiatives that align with the motivations of the identified market segments and may additionally benefit rural communities by reducing economic leakage rates.

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