دانلود مقاله ISI انگلیسی شماره 40255
ترجمه فارسی عنوان مقاله

تفاوت های فرهنگی در انگیزه برای استفاده از سایت های شبکه های اجتماعی: مطالعه مقایسه ای دانشجویان آمریکایی و کره ای

عنوان انگلیسی
Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
40255 2011 8 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Computers in Human Behavior, Volume 27, Issue 1, January 2011, Pages 365–372

ترجمه کلمات کلیدی
سایت های شبکه اجتماعی - فرهنگ - استفاده و لذت
کلمات کلیدی انگلیسی
Social network sites; Culture; Uses-and-gratifications
پیش نمایش مقاله
پیش نمایش مقاله  تفاوت های فرهنگی در انگیزه برای استفاده از سایت های شبکه های اجتماعی: مطالعه مقایسه ای دانشجویان آمریکایی و کره ای

چکیده انگلیسی

While the explosive growth of social network sites is a common phenomenon across many countries, the ways people use them and their reasons for doing so may differ depending on their social and cultural milieu, for fundamental values are divergent from culture to culture. This study is an attempt to examine how cultural contexts shape the use of communication technology by examining the motives for and patterns of using social network sites among college students in the US and Korea. The findings of this study suggest that the major motives for using social network sites – seeking friends, social support, entertainment, information, and convenience – are similar between the two countries, though the weights placed on these motives are different. Reflecting the unique social nature of the medium, Korean college students put more weight on obtaining social support from existing social relationships, while American students place relatively greater emphasis on seeking entertainment. Additionally, American college students’ networks in an online social venue are far larger than their Korean counterparts, which may reflect the cultural difference between the two countries regarding developing and managing social relationships.