دانلود مقاله ISI انگلیسی شماره 40420
عنوان فارسی مقاله

استراتژی قیمت گذاری برای محاسبات ابری: دیدگاه خدمات آسیب دیده

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
40420 2015 13 صفحه PDF سفارش دهید 12620 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Pricing strategy for cloud computing: A damaged services perspective
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Decision Support Systems, Volume 78, October 2015, Pages 80–92

کلمات کلیدی
پردازش ابری - خدمات آسیب دیده - استراتژی قیمت گذاری - خدمات وقفه - قیمت لحظه ای
پیش نمایش مقاله
پیش نمایش مقاله استراتژی قیمت گذاری برای محاسبات ابری: دیدگاه خدمات آسیب دیده

چکیده انگلیسی

How effective is a hybrid pricing strategy for a cloud computing services vendor that mixes fixed-price reserved services with spot-price on-demand services? This research offers a decision support model to create the appropriate strategy for IT services based on prior research on information goods, electricity pricing, product versioning, and revenue yield management. The goal is to establish whether interruptible spot-price on-demand cloud computing services — which we view as damaged services — are valuable to the vendor. The results from the analysis of an economic model show that a hybrid strategy outperforms a one-service-only strategy in most cases, especially when clients are sensitive to services interruptions or when task values are highly differentiated. A more intriguing finding is that a vendor should permit the possibility of services interruptions even when clients are highly sensitive to their occurrence. The presence of interruptions serves as a quality differentiator between the on-demand services and reserved services, assuring the efficacy of the hybrid strategy. Moreover, a vendor may use capacity limit, in the hybrid strategy, as a tool to further improve its profit. To our knowledge, this research is the first to propose the damaged services perspective as an analogy for damaged goods in the cloud software market.

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