دانلود مقاله ISI انگلیسی شماره 40655
عنوان فارسی مقاله

مدل کسب و کار مبتنی بر همکاری توأم با رقابت: مورد Amazon.com

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
40655 2014 14 صفحه PDF سفارش دهید 12890 کلمه
خرید مقاله
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عنوان انگلیسی
Coopetition-based business models: The case of Amazon.com
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Industrial Marketing Management, Volume 43, Issue 2, February 2014, Pages 236–249

کلمات کلیدی
همکاری توأم با رقابت - همکاری - رقابت - مدل تجاری - Amazon - com - مطالعه موردی
پیش نمایش مقاله
پیش نمایش مقاله مدل کسب و کار مبتنی بر همکاری توأم با رقابت: مورد Amazon.com

چکیده انگلیسی

Coopetition (collaboration between competing firms) is a phenomenon that has recently captured a great deal of attention due to its increasing relevance to business practice. However, current research on coopetition is still short on explaining how the potential advantages of coopetition can be realized over time as part of an individual firm's business model. In order to gain insights into this, we conduct a longitudinal, in-depth case study on the coopetition-based business models of Amazon.com. We find evidence of three distinct coopetition-based business models: (1) Amazon Marketplace, (2) Amazon Services and Web Services, and (3) the collaboration between Apple and Amazon on digital text platforms. We conclude by forwarding several propositions on how value can be created and captured by involving competitors in a firm's business model. As a whole, the results contribute to the current understanding of how firms – as well as their stakeholders – can better benefit from coopetition.

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