مدل فرهنگی اقتصادی و روابط عمومی در خاورمیانه: بررسی نظام بانکداری اسلامی در کویت
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|40810||2014||9 صفحه PDF||سفارش دهید||7272 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Public Relations Review, Volume 40, Issue 1, March 2014, Pages 33–41
This article adopts the cultural-economic model of public relations practice to analyze the communications through the websites of three prominent Islamic banks in Kuwait. The analysis extrapolates Islamic value orientations including respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism. The orientations are then examined relative to public relations practice in the Middle East. The study advances the understanding of Islam and public relations in the Middle East, an understudied region in public relations literature, and illuminates the relationship between religion and public relations. It concludes with observations to guide public relations projects directed toward Muslims in the Middle East for professionals and scholars.