قابلیت های دوگانه و یادگیری سازمانی در عملکرد بازار محصول جدید
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|40927||2015||10 صفحه PDF||سفارش دهید||7810 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Industrial Marketing Management, Volume 46, April 2015, Pages 204–213
This article investigates how dual capabilities of influencing external environments (i.e., the capabilities to influence government and to influence industry) can affect new product market performance (NPMP) in emerging markets and how organizational learning (via exploratory learning and exploitative learning) moderates this process. From the responses of 201 firms in China, we find that capabilities to influence government positively affect new product market performance, while capabilities to influence industry have an inverted U-shaped effect on NPMP. Both the capability to influence government and the capability to influence industry are more beneficial when matched with exploratory learning, whereas exploitative learning weakens both of their effects on NPMP. Overall, in this paper, we further develop the understanding of these dual capabilities and their linkages with NPMP, thus extending the view of institutional theory that emphasizes that firms must passively adapt or respond to institutional pressures in an emerging economy. Our work also provides specific managerial guidance to firms in emerging economies to achieve high NPMP by leveraging their dual capabilities, together with their internal learning capabilities.