دانلود مقاله ISI انگلیسی شماره 41035
عنوان فارسی مقاله

همکاری، زمینه محیط زیست و عملکرد محصول جدید: مرور بر اساس شرکت های تولیدی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
41035 2014 13 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Synergy, environmental context, and new product performance: A review based on manufacturing firms
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Industrial Marketing Management, Volume 43, Issue 8, November 2014, Pages 1407–1419

کلمات کلیدی
همکاری فن آوری - بازاریابی همکاری - عملکرد محصول جدید - مزیت محصولات - نوآوری محصولات
پیش نمایش مقاله
پیش نمایش مقاله همکاری، زمینه محیط زیست و عملکرد محصول جدید: مرور بر اساس شرکت های تولیدی

چکیده انگلیسی

This study adopts a meta-analytic approach to review the effects of technology synergy, marketing synergy and environmental context on new product performance by aggregating the empirical evidence documented in studies published from 1979 to 2011. Based on this aggregation, the results from a structural equation analysis show that (a) increasing technology and marketing synergies improves new product performance and the performance effect of marketing synergy is stronger than that of technology synergy; (b) increasing technology synergy enhances product advantage, which increases new product performance, whereas increasing marketing synergy does not; (c) increasing technology and marketing synergies may hinder product innovativeness; and (d) improving product innovativeness increases new product performance through product advantage. These findings suggest that ignoring the intermediary roles of product advantage and innovativeness may lead to an incomplete understanding of the relationships among technology and marketing synergies, environmental context, and new product performance. The results also demonstrate that technological turbulence affects new product performance through product innovativeness and advantage; in contrast, market intensity has a direct effect on new product performance. Future studies can examine the relationships among synergy, product effectiveness, and new product performance by constructing a mediated moderation or moderated mediation framework based on the environmental context.

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