رسانه های اجتماعی تلفن همراه : عنصر جدید ترکیبی از ارتباطات بازاریابی دیجیتال
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|41111||2015||9 صفحه PDF||سفارش دهید||4600 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Procedia - Social and Behavioral Sciences, Volume 189, 15 May 2015, Pages 335–343
The powerful smartphone and other mobile devices have given birth to lots of social media applications and many more in the pipeline. This paper aims at throwing some light on the evolution of mobile social media, introducing the mobile marketing and mobile social media and various concepts and classification of mobile marketing. An extensive literature review of papers on social media and mobile phone applications is done to develop an understanding of the mobile social media usage. A discussion on usage of mobile social media for various corporate as well as marketing communications, sales enhancement and developing cordial relationships with the customer. Finally, recommendations on its usage and future of mobile social media. This article focuses on the importance of mobile social media applications in the current digital marketing arena. The article also develops valuable insights on mobile social media, which is of great value for mobile marketing and social media marketing managers in the near future.