دانلود مقاله ISI انگلیسی شماره 41153
عنوان فارسی مقاله

بررسی مسئولیت حق بیمه خرید صندلی مشتریان هواپیمایی و مفاهیم برای استراتژی های بهینه قیمت گذاری

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
41153 2015 17 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Investigating airline customers’ premium coach seat purchases and implications for optimal pricing strategies
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Transportation Research Part A: Policy and Practice, Volume 73, March 2015, Pages 53–69

کلمات کلیدی
درآمد هواپیمایی - هزینه های صندلی -
پیش نمایش مقاله
پیش نمایش مقاله بررسی مسئولیت حق بیمه خرید صندلی مشتریان هواپیمایی و مفاهیم برای استراتژی های بهینه قیمت گذاری

چکیده انگلیسی

We investigate factors that influence airline customers’ purchases of premium coach seats using a database of online prices and seat map displays collected from JetBlue’s website. Results show that multiple factors influence purchasing behavior; these factors include the amount of the seat fee, how far in advance the ticket is purchased, the number of passengers traveling together, and load factors (as revealed through seat map displays). We find that customers are between 2 and 3.3 times more likely to purchase premium coach seats (with extra legroom and early boarding privileges) when there are no regular coach window or aisle seats that can be reserved for free. In addition, we find that customers who purchase tickets closer to the departure date are less price-sensitive and are willing to pay higher seat fees. We use these model results to show that JetBlue’s seat fees are currently underpriced in many markets; an optimal static fee would increase revenues by 8% whereas optimal time-dependent fees would increase revenues by 10.2%. In addition, if JetBlue were to leave their seat fees unchanged and instead reserve certain rows of seats for premier customers, they could potentially increase revenues by 12.8%.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.