دانلود مقاله ISI انگلیسی شماره 41163
ترجمه فارسی عنوان مقاله

جهت گیری بازار و عملکرد کسب و کار: شواهدی از صنعت فرانشیز

عنوان انگلیسی
Market orientation and business performance: Evidence from franchising industry
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
41163 2015 10 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Hospitality Management, Volume 44, January 2015, Pages 28–37

ترجمه کلمات کلیدی
جهت گیری بازار فرانشیزور - استراتژی های رقابتی - عملکرد کسب و کار - عوامل مدیریتی بالا
کلمات کلیدی انگلیسی
Franchisor's market orientation; Competitive strategy; Business performance; Top management factors
پیش نمایش مقاله
پیش نمایش مقاله  جهت گیری بازار و عملکرد کسب و کار: شواهدی از صنعت فرانشیز

چکیده انگلیسی

This paper examines the relationships between top management factors, franchisor market orientation, competitive strategy, and business performance within the context of Korean franchisor companies. 156 food-service franchise firms provide the basis for this empirical investigation. Findings show that top management factors such as management emphasis and risk aversion can lead to market orientation. Franchisor market orientation was found to lead differentiation and cost strategies, which, in turn, increase financial and non-financial business performance. Also, market orientation directly increases financial and non-financial business performance. The context of the franchise industry differs from other industries, and this paper discusses the implications of these findings for researchers and managers in the franchise industry.