ارتباط متقابل اوراق قرضه بازیگر در خدمات سه گانه - چشم انداز سرمایه اجتماعی
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|41192||2015||12 صفحه PDF||سفارش دهید||11591 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Industrial Marketing Management, Volume 44, January 2015, Pages 154–165
Inter-firm networks are becoming increasingly important, as firms are influenced by their direct relationships and the networks surrounding them. Our study contributes to the understanding of interconnectedness among business relationships, as we analyze how different dyadic relationships in a firm's network can impact each other. More specifically, we draw on three case studies to describe how social capital between the service buyer and its partner in a service triad is impacted by the other two dyadic relationships in the triad. Besides broadening the theoretic perspective on interconnectedness, we contribute to social capital research and extend the limited theory base on service triads. From a managerial point of view, our work provides a new perspective on managing service outsourcing transactions.