دانلود مقاله ISI انگلیسی شماره 41496
عنوان فارسی مقاله

خطوط تار: روزنامه نگاران مستقل آلمانی با استخدام ثانویه در روابط عمومی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
41496 2014 10 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Blurred lines: German freelance journalists with secondary employment in public relations
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Public Relations Review, Volume 40, Issue 3, September 2014, Pages 473–482

کلمات کلیدی
روابط عمومی روزنامه نگاران - روزنامه نگاران مستقل آلمانی - درگیری های میان نقش - شغل دوم در روابط عمومی
پیش نمایش مقاله
پیش نمایش مقاله خطوط تار: روزنامه نگاران مستقل آلمانی با استخدام ثانویه در روابط عمومی

چکیده انگلیسی

Nearly half of all German freelance journalists have a second job, mainly in public relations (PR). This work combination can be problematic, since journalists and PR practitioners have different responsibilities. Working as a journalist entails contributing to the public duties of journalism such as informing the public, offering multiple viewpoints, and representing societal interests; in contrast, PR practitioners must advocate solely in their clients’ interests. Conflicts can arise between these two roles if a freelance journalist is, for instance, required to critically investigate his or her PR client. However, there has been little research on freelance journalists with secondary work in PR. This study seeks to address this gap in research; therefore, we conducted a quantitative online survey among German “PR-journalists”. Our results show that nearly half of the participants take on secondary PR work for financial reasons; however, a similar number of journalists take on PR-work voluntarily, as they find the work interesting and enjoyable. Moreover, participants described their professional identity very similarly to that of German journalists in general. The PR-journalists surveyed were aware of the potential for conflicts of interest arising from their dual role. While such conflicts have been rarely encountered by those in the study sample, most participants assumed that other PR-journalists face such conflicts often, and expressed concern that these conflicts are not handled professionally.

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