متولد جهانی از طریق فهرست دانش مبتنی بر قابلیت های پویا و جهت گیری بازار شبکه
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|42049||2015||19 صفحه PDF||سفارش دهید||15245 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : BRQ Business Research Quarterly, Volume 18, Issue 1, January–March 2015, Pages 18–36
This paper studies the influence of network market orientation on Spanish born globals’ adaptation, absorption and innovation dynamic capabilities as well as their influence on the performance achieved by these companies. Based on an ambidexterity approach, which points to born globals’ need to adopt a double exploration/exploitation function, this study considers these three specific knowledge-based dynamic capabilities analysing their interrelationship taking into account their exploration/exploitation duality. Results from the testing of the structural equation model proposed confirm that network market orientation facilitates the development of dynamic, exploratory capabilities (adaptation and absorption capabilities) in born globals and that these, in turn, influence their capacity to exploit knowledge through innovations, thereby obtaining higher performance.