دانلود مقاله ISI انگلیسی شماره 42069
ترجمه فارسی عنوان مقاله

رفتار مصرف کننده آنلاین و ارتباط آن با وب سایت اتمسفر جریان القا شده: بینش به آژانس های مسافرتی آنلاین در چین

عنوان انگلیسی
Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
42069 2014 13 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Retailing and Consumer Services, Volume 21, Issue 4, July 2014, Pages 653–665

ترجمه کلمات کلیدی
چارچوب محرک-پاسخ ارگانیسم - فضای وب سایت - جریان - رضایت - گردشگری آنلاین
کلمات کلیدی انگلیسی
Stimulus–organism–response framework; Website atmospherics; Flow; Satisfaction; Online tourism
پیش نمایش مقاله
پیش نمایش مقاله  رفتار مصرف کننده آنلاین و ارتباط آن با وب سایت اتمسفر جریان القا شده: بینش به آژانس های مسافرتی آنلاین در چین

چکیده انگلیسی

Although the study of flow has recently received a lot attention, little is published about what factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge between the relationship of website atmospheric cues and flow experience. Using a stimulus–organism–response framework (S–O–R framework) as the theoretical basis, this study examines the impact of consumer perceptions of website atmospheric cues (informativeness, effectiveness and entertainment) on the development of flow and its subsequent impact on purchase intention and satisfaction. A self-administered online survey was used for data collection through an internet market research firm which randomly selected individuals from its online panel. Our results support the validity of the S–O–R framework in the context of online tourism and indicate that flow fully mediates the three site atmospheric cues with regards to purchase intention and satisfaction with the travel website. This study enhances our understanding on the determinants of online purchase intention and satisfaction as well as on how a proper web atmospheric design alters consumer shopping experience which entices favourable purchase intention and generates satisfaction.