دانلود مقاله ISI انگلیسی شماره 42115
عنوان فارسی مقاله

جهت گیری بازار در شرکت خدماتی - یک مطالعه بین المللی تطبیقی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
42115 2015 8 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Market Orientation in Service Firms – An International Comparative Study ☆
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Procedia - Social and Behavioral Sciences, Volume 175, 12 February 2015, Pages 16–23

کلمات کلیدی
اعتماد - بدون بهره - کارایی - ناهمگونی - جهت گیری بازار - شبکه
پیش نمایش مقاله
پیش نمایش مقاله جهت گیری بازار در شرکت خدماتی - یک مطالعه بین المللی تطبیقی

چکیده انگلیسی

The purpose of this study is to investigate how market orientation is applied in service firms to resolve complexity with intangibility and heterogeneity while offering services to the customers. To conduct this study, two interest-free banks from Sweden and Bangladesh have been compared. It is argued in the paper that these niche banks will emphasize on tangibility and heterogeneity to have competitive advantage over the traditional banks. As interest-free banking is intricate and the research purpose is theory development, a case method has been used to conduct this study. A theoretical framework is developed based on trust and network which influence market orientation, tangibility and heterogeneity resulting to value creation. In the Swedish bank, value creation is found to relate with supporting ecological thinking, visible banking, customers’ friendly terms & conditions and offering normal banking facilities. Partnership, risk sharing, problem solving approach, trust and interest-free borrowing are considered value creating components in the Bangladeshi bank. Future research can include all service characteristics and also compare between pure Islamic banks focusing marketing orientation.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.