تجزیه و تحلیل ویژگی ها و تمایلات در نرم افزار بانکداری تلفن همراه
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|42424||2015||8 صفحه PDF||سفارش دهید||4880 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Procedia Computer Science, Volume 56, 2015, Pages 26–33
Mobile devices such as smartphones and tablets are being employed alongside personal computers, and even replacing them in some applications. Banks are increasingly investing on mobility, by enabling the mobile web and mobile app channels for online banking, and by providing new mobile payment services. In this paper, the services for off-branch banking offered by several Italian banks are analyzed, showing that mobile apps have surpassed the mobile web channel in completeness of the offer, due to the fact that additional capabilities of mobile devices make possible advanced features and applications. An outlook on the near future is provided, remarking that mobile marketing and mobile recommender systems can greatly take advantage of being run natively on devices, making it desirable for businesses to invest on designing mobile apps.