دانلود مقاله ISI انگلیسی شماره 42535
عنوان فارسی مقاله

بازاریابی سبز و بهره برداری آن در شرکت اسلواکیایی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
42535 2015 8 صفحه PDF سفارش دهید 4950 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Green Marketing and its Exploitation in Slovak Companies ☆
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Procedia Economics and Finance, Volume 26, 2015, Pages 219–226

کلمات کلیدی
تبلیغات - شرکت - سیستم مدیریت زیست محیطی - بازاریابی سبز - مخلوط وسایل ارتباطی سبز - روابط عمومی -
پیش نمایش مقاله
پیش نمایش مقاله بازاریابی سبز و بهره برداری آن در شرکت اسلواکیایی

چکیده انگلیسی

A socially responsible company is not only oriented to maximize its profit, but an integral part of its philosophy is a social and environmental orientation and itself social and environmental interests of the society. Consumers’ satisfaction and over-all educational process in these areas nowadays are seen as the important step to company success. Based on this, following paper deals with fundamentals of the conception of green marketing, which represents environmentally-oriented approach (eco-approach) and responsible management process. The green marketing includes more than just a simple building of corporate image. It becomes a modern mean of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects the quality of life and health of the whole society. The paper in brief presents the results of the marketing survey that was focused on finding how chosen Slovak companies applied principles of green marketing and used green marketing tools within their business activities, if ever. Based on the results of the survey, in the end of the presented article there are mentioned proposals and measures for the implementation of the green marketing principles in Slovak companies.

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