اندازه گیری نفوذ در شبکه های اجتماعی آنلاین بر اساس گراف دو قسمتی کاربر محتوا
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|42563||2015||6 صفحه PDF||سفارش دهید||4840 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Computers in Human Behavior, Volume 52, November 2015, Pages 184–189
With the rising of online social networks, influence has been a complex and subtle force to govern users’ behaviors and relationship formation. Therefore, how to precisely identify and measure influence has been a hot research direction. Differentiating from existing researches, we are devoted to combining the status of users in the network and the contents generated from these users to synthetically measure the influence diffusion. In this paper, we firstly proposed a directed user-content bipartite graph model. Next, an iterative algorithm is designed to compute two scores: the users’ Influence and boards’ Reach. Finally, we conduct extensive experiments on the dataset extracted from the online community Pinterest. The experimental results verify our proposed model can discover most influential users and popular broads effectively and can also be expected to benefit various applications, e.g., viral marketing, personal recommendation, information retrieval, etc.