فراتر از تصاویر شبکه: استراتژی موقعیتی در زمینه شبکه
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|42565||2015||11 صفحه PDF||سفارش دهید||10674 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Industrial Marketing Management, Volume 45, February 2015, Pages 117–127
The present study combines industrial marketing and purchasing research on network pictures with a practice perspective of strategy research to examine strategizing by small firm managers in a network context. Network pictures are framed to function as a part of a situational mechanism of strategy formation, a dynamic process of emergence at the intersection of cognitive interpretation and network-embedded acting. The situational mechanism is presented and the theoretical framework further elaborated through a case study of three small software firms. As a result, the situational mechanism of strategy formation is discussed in relation to how small firm managers make sense of change in industrial networks and reflect it in the strategic activities of their firms.