دانلود مقاله ISI انگلیسی شماره 42828
عنوان فارسی مقاله

ادغام مدل کانو در درون FQFD برای فرهنگ ضیافت تایوانی Ban-Doh

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
42828 2015 18 صفحه PDF سفارش دهید 11680 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Integration of Kano’s model into FQFD for Taiwanese Ban-Doh banquet culture
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Tourism Management, Volume 46, February 2015, Pages 245–262

کلمات کلیدی
مدل کانو - FQFD - فرهنگ ضیافتی
پیش نمایش مقاله
پیش نمایش مقاله ادغام مدل کانو در درون FQFD برای فرهنگ ضیافت تایوانی Ban-Doh

چکیده انگلیسی

Recent studies show that hospitality and services can, if attractively designed, elicit positive responses from guests or customers. Although responses are individual and highly subjective, Fuzzy Quality Function Deployment (FQFD) may provide a competitive advantage to those who are able to read and interpret customers’ responses and needs in terms of hospitality services. This study introduces an integrative framework of Kano's model and FQFD applied to Taiwanese Ban-Doh banquet services. Kano's model with fuzzy sets was used and integrated into the FQFD method to show the relation between service attributes and customer responses. Kano's model categorizes service attributes into three major groups: Must-be, One-dimensional and Attractive. The findings of a case study involving six senior Ban-Doh chefs and 80 guests who attended Ban-Doh banquets are presented. By focusing on the quality of service characteristics that satisfy customers, this study enables service providers and managers to determine the extent to which they can prioritize the improvement of service design in Ban-Doh banquet services to satisfy customer expectations.

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