استفاده از ANP با وزن شفاف و QFD فازی برای توسعه محصول
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|42831||2014||11 صفحه PDF||سفارش دهید||9674 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Expert Systems with Applications, Volume 41, Issue 9, July 2014, Pages 4464–4474
Quality Function Deployment (QFD) is a popular planning method often used to transform customer demands/requirements into the technical characteristics of a new or improved product or service. In order to better capture (and represent) the multifarious relationships between customer requirements and technical characteristics, and the relative weights among customer requirements, in this study a hybrid analytic network process (ANP)-weighted fuzzy methodology is proposed. The goal is to synthesize renowned capabilities of ANP and fuzzy logic to better rank technical characteristics of a product (or a service) while implementing QFD. To demonstrate the viability of the proposed methodology a real-world scenario, where a new equipment to squeeze the polyethylene pipes to stop the gas flow without damaging the pipes, is developed. The ranking of technical characteristics of the product is calculated using both crisp and fuzzy weights for illustration and comparison purposes.