سکس، دروغ، و تبلیغات، پس از محاکمه ها: استراتژی های تعمیر شهرت دومینیک استراوس کان
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|43371||2012||7 صفحه PDF||سفارش دهید||5687 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Public Relations Review, Volume 38, Issue 3, September 2012, Pages 477–483
The object of this investigation is the only interview given so far by the former Managing Director of the International Monetary Fund, Dominique Strauss-Kahn (DSK), after being declared innocent of sexual assault charges brought against him by New York's District Attorney. During his television appearance, DSK used some rhetorical and, more precisely, dramaturgical image repair strategies, but also combined them with other communication strategies. This article analyzes said strategies and suggests that image repair theory researchers must include other analytical elements, strategic as well as contextual, when researching responses to crises. Furthermore, this study also discusses the role of culture and post-trial publicity in image repair strategies.